In March 2000, a new chapter began for the company when a brand vision and key strategies were put in place to take the business into the international luxury arena. Part of this regeneration process is the hiring of a new face, the very talented and fascinating Tilda Swinton. This year is the company's 195's birthday.
On the occasion of another anniversary, the Serpentine Gallery's 40th anniversary, Pringle of Scotland is supporting the Institution by sponsoring the Gallery's Education and public programmes.
This morning, I attended the press conference and had the chance to interview with the very inspiring Tilda. I have spoken about Pringle and Tilda in the past (and how she reminds me of David Bowie) so I am very proud to feature the interview on this blog for you:
She conceived and performed at the Serpentine Gallery in 1995 in an installation created by Cornelia Parker. She slept in a glass case in the gallery for eight hours each day, for seven days. She was more recently featured in the short ad movie made by Ryan McGinley for Pringle (please have a look at my previous post http://artisnotdead.blogspot.com/search/label/Pringle%20of%20Scotland%3A%20Tilda%20Swinton%20is%20beautiful).
For this show, more Scottish artists have been selected by Julia Peyton-Jones, Director and my friend Hans Ulrich Obrist, Co-Director of the Serpentine Gallery: Douglas Gordon, David Shrigley, Luke Fowler, Alasdair Gray and Franz Ferdinand amongst others.
I have got a special connection with Scotland so you can imagine how happy I was to be able to discuss the Scottish heritage and the fantastic result of this collaboration between Pringle and the Serpentine Gallery with her. It was as if everything had come full circle. Another proof that there's no boundaries between fashion and art...
More info on: http://www.serpentinegallery.org/ and http://www.pringleofscotland.com/