Posti, the Finnish postal service recently launched a Tom of Finland stamp and it's proven to be a successful move!
The stamps honour the artistic legacy of artist Touko Laaksonen (1920–1991). Titled “Lick Me! they were designed by graphic artist Timo Berry who said that the visuals were meant to “represent strong and confident male figures typical of their designer”.
“Our aim is to keep printing stamps which are in line with our time,” Posti spokesman Markku Penttinen noted when announcing the success to the news agency.